For the 25th time, the TOP 100 competition selects the most innovative companies in German SMEs. One of the innovation leaders this year is piazza blu. This was the result of the analysis of the scientific director of TOP 100, Prof. Dr. med. Nikolaus Franke. As a mentor of TOP 100, Ranga Yogeshwar honors the company from cologne together with Franke and compamedia on 29.06.2018 at the award ceremony in Ludwigsburg as part of the 5th German SME Summit. piazza blu made the leap into this innovation elite for the second time in a row. In the independent selection process our company with its 50 employees particularly impressed with the innovation processes.
piazza blu brings artificial intelligence into the online trade: The TOP 100 company from cologne integrates the products of IBM Watson Commerce with their customers and adapts them individually to their wishes. Artificial intelligence is playing an increasingly important role, as managing director Oliver Goerke explains with an example: “With the help of image analysis and recognition, online retailers can recommend similar products to their customers or offer an outfit consultation with matching clothing.” Another application area: ” Machine Learning “can detect computer fraud attempts on sales platforms independently.
Such and other ideas rarely come from the customer side. They often arise in the labs, where the employees gather with the greatest “play instinct”. Together with students who write their bachelor’s or master’s theses at piazza blu and representatives from universities and technical colleges, they are working on new ways of using the software.
In 2015, piazza blu was named the first and only Gold Accredited IBM Partner in Europe. Our company, which employs 50 people, wins the TOP 100 award for the second time in a row.
TOP 100: the competition
Since 1993, compamedia has awarded the TOP 100 seal of approval for outstanding innovative strength and above-average innovation success to medium-sized companies. Since 2002, the scientific direction has been in the hands of Prof. Dr. med. Nikolaus Franke. Franke is founder and director of the Institute for Entrepreneurship and Innovation of the Vienna University of Economics and Business. Mentor of TOP 100 is the science journalist Ranga Yogeshwar. Project partners are the Fraunhofer Society for the Promotion of Applied Research and the BVMW. As a media partner, manager magazin, impulse and W & V accompany the company comparison. More information at www.top100.de.